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SAN ANTONIO — Ford Motor’s new F-150 Lightning is an electric pickup truck. That may seem obvious given it looks like a truck and has electric motors and a battery pack instead of an engine, but it needs to be said.
Why? Because a successful battery-powered pickup is a critical step in the EV transition, for Ford and the industry at large.
While industry leader Tesla has proven consumers will purchase electric cars and Rivian Automotive has shown there’s demand for electric lifestyle vehicles, the F-150 is the most significant test thus far as to whether EVs can move from compliance vehicles and niche trucks to a product that will entice more mainstream buyers.
The electric pickup market,…
Source cnbc.com
