How Ford bungled the 2019 launch of its bestselling Explorer


Ford has had its share of struggles lately, including last year’s launch of its bestselling 2020 Explorer, a popular sport utility vehicle thought to be a bit of a cash cow for the automaker.

Ford said in February that its president of automotive, Joe Hinrichs, would retire. Hinrichs oversaw operations for the automaker. Some automotive industry analysts viewed the move as fallout from the Explorer launch. Sales of the vehicle had fallen year over year in both the third and fourth quarters of 2019.

There have been at least four recalls of the Explorer since Ford began delivering the vehicle in the middle of 2019 and another three recalls for the Lincoln Aviator, a higher-end vehicle built…


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