Bruce Springsteen starred in and narrated a two-minute Super Bowl ad for Jeep, which featured far more Americana and landscape than any vehicles.
Rob DeMartin for Jeep
Jeep’s Super Bowl commercial starring Bruce Springsteen was a decade in the making, according to Olivier Francois, an automotive marketing executive who has become well-known for convincing A-list celebrities to appear in such ads.
Every year since 2011, Francois said he’s pitched an idea to Springsteen’s manager, Jon Landau, for a Super Bowl commercial. It became somewhat of a tradition, although Francois thought there was little-to-no chance of it happening.
Why Springsteen, who had never appeared in an commercial before? It…