How Jeep landed Bruce Springsteen for its 2021 Super Bowl ad


Bruce Springsteen starred in and narrated a two-minute Super Bowl ad for Jeep, which featured far more Americana and landscape than any vehicles.

Rob DeMartin for Jeep

Jeep’s Super Bowl commercial starring Bruce Springsteen was a decade in the making, according to Olivier Francois, an automotive marketing executive who has become well-known for convincing A-list celebrities to appear in such ads.

Every year since 2011, Francois said he’s pitched an idea to Springsteen’s manager, Jon Landau, for a Super Bowl commercial. It became somewhat of a tradition, although Francois thought there was little-to-no chance of it happening.

Why Springsteen, who had never appeared in an commercial before? It…


Ron Baron says Tesla bitcoin investment ‘not surprising,’ wants to explore rationale

Previous article

Tesla, Palantir, Hasbro, Target and more

Next article

You may also like

Leave a Reply

Notify of

More in Autos