Autos

How Jeep landed Bruce Springsteen for its 2021 Super Bowl ad

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Bruce Springsteen starred in and narrated a two-minute Super Bowl ad for Jeep, which featured far more Americana and landscape than any vehicles.

Rob DeMartin for Jeep

Jeep’s Super Bowl commercial starring Bruce Springsteen was a decade in the making, according to Olivier Francois, an automotive marketing executive who has become well-known for convincing A-list celebrities to appear in such ads.

Every year since 2011, Francois said he’s pitched an idea to Springsteen’s manager, Jon Landau, for a Super Bowl commercial. It became somewhat of a tradition, although Francois thought there was little-to-no chance of it happening.

Why Springsteen, who had never appeared in an commercial before? It…



Source cnbc.com

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