How Mercedes-Benz became so prestigious, and why it is challenged


Mercedes-Benz can brag that it gave the world the first production automobile. It has long been an innovator, a relentless pursuer of quality and engineering excellence.

Many consumers say owning a Mercedes-Benz is a sign they have finally made it in life. It is considered one of the most aspirational brands among larger automakers — even by luxury car buyers who prefer cars from its competitors, according to research by industry survey firm AutoPacific.

But the automotive world is changing. Governments and a few consumers are pushing for electric vehicles, and companies are racing to develop new forms of transportation, including cars that can drive themselves.

Some of these new…


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