How the Range Rover became the king of luxury SUVs


Sport utility vehicles are all but taking over the automotive market in the United States, and the luxury segments are no exception. The Range Rover — which celebrated its 50th anniversary in 2020 — is one of the originals. It continues to be a strong seller that commands a lot of respect.

But the ranks of competitors are growing.

The Range Rover’s maker, Jaguar Land Rover, has had its share of struggles throughout its history, including financial troubles, ownership changes, and recent difficulties adapting its Jaguar brand to a changing market.

But JLR’s Land Rover brand, specifically its Range Rover name, is in an ideal position.

However, luxury brands from earlier eras that…


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