Social media application Tik Tok is displayed on the screen of an Apple iPhone.
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Americans have a financial literacy problem: 63% of Americans are financially illiterate, according to a survey from the Global Finance Literacy Excellence Center.
This is not surprising when you consider that only six states require high-school students to take a personal finance course. But there is hope, and it comes from an unlikely platform: TikTok.
Owned by Chinese conglomerate ByteDance, TikTok is having a moment. Most of the content produced on the platform is lighthearted and easy to consume like lip-synch singalongs or viral dance moves. Clips are limited to a 60-second…