How to win deals with big retailers Target, Whole Foods, Ulta


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April Harris of dessert company Keeping You Sweet, Melissa Butler of The Lip Bar, and Gwen Jimmere of Naturalicious share several things in common: they are Black female entrepreneurs who have succeeded building businesses on their own, and they have succeeded in winning deals with national retail partners including Target, Ulta Beauty, Sally Beauty and Whole Foods.

In recent decades, Black women have created new businesses at an unprecedented rate. There has also been more focus in recent years from the national retailers to diversify their supply chains and partner with more female and minority founders. They have as much experience, if not more,…


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