How Wayfair is becoming the Amazon of the home goods market


With people spending more time at home than ever before, furnishing home offices and upgrading living rooms has become a top priority for shelter-in-place shoppers.

And that has been great news for Wayfair.

Wayfair is a relatively young home decor and online furniture store. It’s like the Amazon of furniture and home accessories, connecting shoppers to over 18 million products. Since Covid-19 struck, shares at the company have skyrocketed. 

I think Wayfair may be benefiting more from Covid-19 than almost any single other company except for like an Instacart,” said Dan McCarthy, assistant professor of marketing at Emory University.

Quarantine was a great time to be in the online furniture…


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