With people spending more time at home than ever before, furnishing home offices and upgrading living rooms has become a top priority for shelter-in-place shoppers.
And that has been great news for Wayfair.
Wayfair is a relatively young home decor and online furniture store. It’s like the Amazon of furniture and home accessories, connecting shoppers to over 18 million products. Since Covid-19 struck, shares at the company have skyrocketed.
“I think Wayfair may be benefiting more from Covid-19 than almost any single other company except for like an Instacart,” said Dan McCarthy, assistant professor of marketing at Emory University.
Quarantine was a great time to be in the online furniture…