IHOP’s new Burritos & Bowls
IHOP is adding burritos and bowls to its menu as the pancake chain tries to entice customers back to its locations for breakfast, lunch and dinner.
Like many restaurants, the Dine Brands chain cut back its menu as the coronavirus pandemic weighed on its business last year. Facing supply chain challenges and hoping to simplify the jobs of its kitchens, IHOP’s menu went from 12 pages to just one page, double-sided. Chief Marketing Officer Brad Haley estimates that the chain cut more than a third of its menu items.
“We have the opportunity to do something more innovative now as, hopefully, we’re kind of moving into a new normal,” Haley said.
Starting Tuesday, the…