Impossible Foods, Beyond Meat battle to achieve price parity with real meat


Beyond Meat “Beyond Burger” patties made from plant-based substitutes for meat products sit on a shelf for sale in New York City.

Angela Weiss | AFP | Getty Images

The popularity of plant-based meat products from companies such as Beyond Meat and Impossible Foods has skyrocketed in recent years, aided by availability everywhere from supermarkets to Burger King and Starbucks.

“You look at the plant-based category, and millennials and Gen X are attracted to it for health reasons and sustainability reasons,” said Rupesh Parikh, a senior analyst of food, grocery and consumer products at Oppenheimer & Company.

That has helped the plant-based meat industry boom. Grocery sales of plant-based foods…


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