Impossible Foods CEO Patrick Brown said the launch of the Impossible Burger in Walmart is a “very significant step” for the company, as the discount retailer is the biggest seller of meat in the U.S.
“Walmart is the largest food retailer in the world,” Brown said Thursday on “Closing Bell.” “It has a huge presence — 90% of the U.S. population lives within a mile of a Walmart store.”
Brown said the partnership is exactly the kind the company wants, especially considering Walmart’s commitment to sustainability. The launch brings Impossible to more than 2,000 stores in all 50 states, as well as on the Walmart website and app.
The partnership boosts the vegan burger’s availability to more…