Attendees visit the Impossible Foods booth, January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada.
Robyn Beck | AFP | Getty Images
Impossible Foods is planning to add another meat substitute to its roster: plant-based chicken nuggets.
The company will unveil the new product to U.S. operators at a trade show next week with a broader fall launch date in mind. Bloomberg first reported the news.
In the last decade, chicken has overtaken beef as Americans’ top meat choice, making it a target for the companies that are looking to replace or reduce consumption of animal meat. Earlier in July, rival Beyond Meat launched chicken tenders in U.S. restaurants, more than two…