Impossible Foods, the maker of plant-based meat, sees a “huge opportunity” in China — one of the world’s largest meat consuming markets, its CEO Pat Brown told CNBC.
The company was present at the China International Import Expo in Shanghai this week, where it said it expects to serve about 50,000 free samples of its plant-based meat.
“It’s a huge opportunity, a perfect opportunity for us,” Brown told CNBC’s Eunice Yoon on Wednesday.
The aim, Brown said, was to perfect the technology so that the need for animals in the food system can be completely eliminated. “And also help China improve its food security by being able to produce its entire meat supply with its own farmers on its own…