Instacart poaches Facebook executive Fidji Simo for CEO


Grocery delivery app Instacart announced it has hired the head of Facebook’s app, Fidji Simo, as its new CEO, setting her up to be the first outsider to lead the start-up last valued at $39 billion.

Facebook Vice President of Engineering Tom Alison will replace Simo as the head of the Facebook app, the company confirmed to CNBC on Thursday. Alison has been at the social media company since 2010. In his most recent role, he’s led software development of Facebook Groups, one of the key growth areas for the social network.

It’s an example of Facebook losing a key female exec while the company tries to improve diversity in its workplace.

Simo, 35, and originally from France, is among the…


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