Investing app Stash raises $125 million as it looks to add new customers — just not day traders


Stash co-founders, Brandon Krieg and Ed Robinson.

Source: Stash

Stock-trading app Stash plans to announce a $125 million venture investment to help fuel customer growth. But it’s not looking to attract the type of trader who might bet on GameStop.

The New York-based company will announce a Series G funding round Wednesday, led by Eldridge with participation from T. Rowe Price and others. The cash injection puts Stash’s valuation at $1.4 billion, according to people familiar with the matter.

“We purposely built a bad day-trading system,” Stash founder and CEO Brandon Krieg told CNBC. “Our brand and our message, as well as our onboarding are not attractive to someone who’s coming to day…


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