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Investing in AMC, meme stocks can feel like a game. How to not lose


Mario Tama | Getty Images

AMC Entertainment‘s stock continued its wild ride on Wednesday, with the price per share rising more than 100% and prompting a halt to its trading several times.

AMC is one of several so-called meme stocks that have seen a surge in interest from individual investors this year, along with names like GameStop and BlackBerry.

Financial advisors often caution against getting caught up in such frenzies. Yet in a recent survey, 34% of advisors admitted their clients had bought GameStop, while 20% of them had bought the stock themselves, according to the Journal of Financial Planning and Financial Planning Association.

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