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Investors should watch how companies are retooling their sales efforts to meet coronavirus challenges

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People pass by the Salesforce Tower and Salesforce.com offices in New York City, March 7, 2019.

Brendan McDermid | Reuters

What seemed like a few decades ago, I mean in February, people used to occasionally ask “How’s business?” Despite usually responding, “Fine, thanks,” I would often think of the inquiry as two-part. One, and probably most important, was about our investment performance, but the other concerned our operations, particularly new business.  

One of my Covid-induced fears is that we don’t know how to attract new business in the remote age. We have never landed a good-sized account without one in-person encounter, but that needs to change. I crave a different “demand pull”…



Source cnbc.com

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