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Jay-Z becomes latest cultural influencer to launch a cannabis brand

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Jay-Z’s got 99 problems but launching a pot brand ain’t one.

Shawn “Jay-Z” Carter — the billionaire rapper and global business mogul behind a multitude of successful companies including D’Usse cognac, streaming service Tidal and entertainment firm Roc Nation — can now add premium cannabis brand Monogram to his portfolio.

Monogram’s core collection rolled out Thursday. Retailing between $40 and $70, the products include several cannabis strains designated as light, medium and heavy — available in pre-rolled cigars and joints and tins of cannabis flower.

In a statement obtained by CNBC, Jay-Z said his vision for the brand is “cannabis redefined.”

“Cannabis has been around for thousands…



Source cnbc.com

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