JC Penney revamps women’s clothing brand Ana, with a focus on denim

J.C. Penney is revamping one of its biggest in-house women’s apparel brands to focus more on denim and casual looks.

The relaunch, announced Thursday, is part of Penney’s strategy to pull itself out of a sales slump and remain relevant as more and more people turn to Amazon for clothing.

Starting Thursday, its Ana brand will have new products in stores and online — in extended sizes from missy to plus to tall. The full assortment will be online and in stores by March, with items priced at about $39 to $49 each. Changes include jeans with softer fabrics and accessories in pastel hues.

“We have been spending a lot of time with customers,” said Michelle Wlazlo, executive vice president and…