A 2021 Jeep Grand Cherokee L scales a rocky hill at Stellantis’ Chelsea Proving Grounds in Michigan.
Michael Wayland / CNBC
CHELSEA, Mich. – Jim Morrison smiles as he hears the piercing noise of rocks scraping the undercarriage of the Jeep he’s driving.
“The most important thing for us at Jeep is to prove our capability,” he says scaling a rock hill at a proving ground for Stellantis, Jeep’s parent company. “That’s what took us a bit longer than everybody else. It had to be a true Jeep first.”
The vehicle Morrison, vice president of Jeep’s North American operations, is driving is the 2021 Grand Cherokee L. It’s a new model for the brand that’s scheduled to arrive in showrooms next week as…