Diageo is to roll out “100% plastic free” bottles of Johnnie Walker from next year, the latest example of a major drinks manufacturer attempting to move toward more sustainable forms of packaging.
In a statement Monday, the British firm said the bottle would be paper-based and “made entirely from sustainably sourced wood.”
The bottle’s development is the product of a collaboration between the drinks giant and venture management firm Pilot Lite, which in turn led to the development of a business called Pulpex Limited.
Diageo described Pulpex Limited as a “sustainable packaging technology company” and said its paper bottle was both scalable and plastic free.
“The bottle is made from…