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Johnnie Walker whisky will be sold in paper bottles from next year

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Diageo is to roll out “100% plastic free” bottles of Johnnie Walker from next year, the latest example of a major drinks manufacturer attempting to move toward more sustainable forms of packaging.

In a statement Monday, the British firm said the bottle would be paper-based and “made entirely from sustainably sourced wood.”

The bottle’s development is the product of a collaboration between the drinks giant and venture management firm Pilot Lite, which in turn led to the development of a business called Pulpex Limited.

Diageo described Pulpex Limited as a “sustainable packaging technology company” and said its paper bottle was both scalable and plastic free.

“The bottle is made from…



Source cnbc.com

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