Kind launches frozen smoothie bowls as more consumers eat breakfast at home

Kind’s expansion into new product categories is advancing with its launch of frozen smoothie bowls.

Last year, the company’s bars entered the refrigerator and freezer aisles for the first time. It’s also branched out into new snacks, like chocolate bark, positioning its food as healthier and more nutritious than its competition.

The company’s latest launch is an attempt to reach the many consumers who are eating breakfast at home because of the coronavirus pandemic. Sales of General Mills cereal and Kellogg’s Eggo waffles soared last year. The trend also helped lift sales of Kind granola, which rose 22% in 2020, according to the company. .

Kind’s frozen…