Kroger aims to double digital sales by end of 2023


A shopper holding an umbrella walks towards a Kroger Co. grocery store in Louisville, Kentucky, U.S., on Sunday, April 26, 2020.

Stacie Scott | Bloomberg | Getty Images

Kroger said Wednesday that it aims to double its digital sales by the end of 2023, as it races to keep up with grocery shoppers who have gotten used to stocking their fridges online during the pandemic.

At a virtual investor conference, the supermarket operator shared its strategy to turn those rising e-commerce sales into a more profitable business. Kroger CEO Rodney McMullen said the company will attract customers with fresh foods, grow its ads business to drive an alternate stream of revenue and fulfill online grocery…


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