Kroger will launch a mass media campaign to get its new branding in front of consumers.
Kroger is getting a new look with a fresh logo and a universal slogan it plans to use across all of its brands.
The grocery chain, which also owns Ralphs, Fry’s, Harris Teeter, Fred Meyer, and more than a dozen other banners that sell food and home goods, announced Wednesday that its new tagline is “Fresh for Everyone.” Previously, it didn’t have one.
It says it will launch a mass media campaign, including in stores, on TV, radio, social media, podcasts and billboards, using its new branding. It also says, to celebrate the launch, it will offer shoppers free grocery pickup through Jan. 1….