Kroger launches private label meatless beef


Kroger’s Simple Truth Emerge plant-based patties

Source: Kroger’s

Kroger is launching new private-label vegan ground beef and burger patties as it seeks to capitalize on growing consumer demand for plant-based meatless substitutes, the company said Wednesday.

The nation’s largest grocery store chain is among many companies creating their own versions of vegan meats that closely mimic the taste of real meat products. Meat producers like Smithfield and Hormel and Big Food companies like Kellogg are trying to jump on the trend sparked by veggie burgers made by Beyond Meat and Impossible Foods.

“Kroger anticipates interest in plant-based products to continue to grow in 2020, with the category…


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