Kroger tests new ways to sell prepared food


Customers shop at the produce section of a Kroger Marketplace in Versailles, Kentucky, U.S., on Tuesday, Nov. 24, 2020.

Scotty Perry | Bloomberg | Getty Images

As Kroger tries to woo customers, the more than a century-old grocer is banking on an age-old question.

“A big part of our fresh strategy is helping answer the daily dilemma of ‘What’s for dinner?'” Chief Merchant and Marketing Officer Stuart Aitken said.

At a virtual investor day on Wednesday, Kroger said it is experimenting with new ways to offer customers quick, restaurant-quality meals from ghost kitchens or convenient, preassembled dinner kits. Those investments in prepared food could help the grocer’s business — particularly…


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