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Lakers hire agency Sportfive to find new jersey sponsor, valued at nearly $200 million


LeBron James of the Los Angeles Lakers at a game against the LA Clippers at ESPN Wide World Of Sports Complex on July 30, 2020 in Lake Buena Vista, Florida.

Mike Ehrmann | Getty Images

The Los Angeles Lakers are on the prowl for a new jersey partner and hired a global sports marketing agency to make it happen.

The team announced Wednesday it has partnered with firm Sportfive as a third-party agency to find a new patch partner for the 2021-22 National Basketball Association season.

Terms of the new partnership were not provided.

The Lakers, who won the 2020 NBA Finals, has a current jersey partnership with e-commerce company Wish, which ends after the current season. The deal was valued in the…


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