Leading off-roader maker Polaris is booming and going electric


Polaris is one of the world’s leading names in snowmobiles, off-roaders, ATVs and other recreational vehicles.

During the coronavirus pandemic sales have boomed despite supply chain and logistics trouble.

The company also formed a partnership with the all-electric Zero Motorcycles brand that will allow Polaris to use Zero technology on Polaris off-roaders. Analysts say the deal stands to lower the cost of developing electric vehicles – which are expensive – while widening Polaris’s customer base, and attracting new groups of investors passionate about EVs and their market potential.

Many industry experts in the automotive world still think the all-electric future auto executives…


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