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LeBron James on Pepsi partnership after 17 years with Coca-Cola

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“Mommy, who is LeBron James?” my 4-year-old daughter asked.

“He’s one of the best basketball players in the world,” I replied, explaining some of his accomplishments. “Why?”

“I really like his drink,” she said, after stealing a sip of Mtn Dew Rise from a sample pack that Pepsi sent me ahead of my interview with James. Pandemic parenting at its best. With just one taste of the energy drink, she was hooked — and became an instant LeBron James fan.

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable athletes in the world.

Pepsi unveiled its…



Source cnbc.com

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