Lego sales leap as fans buy Harry Potter, Star Wars sets


A customer reaches for a box from the Lego Dots range at the Lego A/S store in London, U.K., on Monday, March 7, 2022.

Bloomberg | Getty Images

Lego sales are building on pandemic-era growth, boosted by a diverse slate of products that cater to kids and adults alike.

On Tuesday, the privately held Danish toymaker said revenue in 2022 jumped 17%, reaching 64.6 billion Danish krone, or about $9.28 billion.

Lego was among the toy companies that saw massive gains during the pandemic and continues to outperform the industry and zap up market share.

The company wasn’t immune to macroeconomic pressures during the year including the war in Ukraine, Covid restrictions and increased material, shipping…

Source cnbc.com

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