Lithia Motors is taking on AutoNation to become top dealer in U.S.


Lithia Motors has quietly become America’s most valued new car retailer as it executes an audacious growth plan that the company expects will propel it past AutoNation to become the country’s top franchised dealership group.

The plan includes hitting adjusted earnings per share of $50 by 2025 as well as at least $50 billion in annual revenue by then. That would be more than double the size of any new U.S. dealership group to date.

“We believe this is the base case, and it’s something that we believe is achievable,” CEO Bryan DeBoer said in a phone interview. “We also have aspirational plans above that, that we’re all focused on internally.”

The Medford, Oregon-based company is already well…


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