Lowe’s looks to drive sales by helping baby boomers stay in their homes


Shoppers wearing protective masks wait in line to enter a Lowe’s Cos. store in San Bruno, California, U.S., on Wednesday, May 20, 2020.

David Paul Morris | Bloomberg | Getty Images

Lowe’s CEO Marvin Ellison struggled to find the items he needed when retrofitting his father’s home to allow him to safely age in place.

That frustrating search about two years ago inspired the home improvement retailer’s latest initiative. It announced plans Wednesday to become a “one-stop shop” for supplies for seniors, such as grab bars for the shower, nonslip floors, wheelchair ramps and walk-in bathtubs.

“Even as a CEO of a home improvement company, it was extremely difficult to get those things done,” he…


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