Lucid Motors has ambitious plans to defy skeptics and take on Tesla


Peter Rawlinson joined Lucid Motors in 2013 as chief technology officer, a role he has maintained since being named CEO of the company in April 2019.


DETROIT – It’s been nearly a decade since Peter Rawlinson took the stage at the 2011 Detroit auto show to reveal the Tesla Model S sedan. There was a problem though. The car wasn’t ready, so he instead showed the car’s body shell. 

“I was almost a laughing stock. I was derided,” Rawlinson, who was the Model S chief engineer and vice president of engineering at Tesla, told CNBC. “No one took me seriously.”

The show came at an important time for Tesla, which needed to prove itself after going public at $17 a share and purchasing its…


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