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LVMH buys 50% stake in Jay-Z’s champagne brand Armand de Brignac

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Moet Hennessy, the wine and spirits division of luxury conglomerate LVMH, announced Monday the purchase of a 50% stake in rapper Jay-Z’s champagne brand, Armand de Brignac.

Financial terms of the deal were not disclosed.

Jay-Z’s relationship with Armand de Brignac started in 2006 with a 50% stake in the brand and debuted in his “Show Me What You Got” music video before it officially launched later that year. He had previously endorsed Cristal in his songs before an executive of Louis Roederer made disparaging comments about its role in hip-hop culture. The rapper, whose given name is Shawn Carter, bought the remaining half of Armand de Brignac in 2014.

Carter said on CNBC’s “Squawk Box” on…



Source cnbc.com

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