Macy’s 2019 holiday same-store sales fall only 0.6%, shares gain


People walk past Macy’s flagship store in Herald Square in New York City.

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Macy’s holiday sales dropped, the company announced Wednesday, but not as much as analysts had anticipated, sending the department store chain’s shares sharply higher.

It said same-store sales fell 0.6% at its owned and licensed stores during November and December. At owned stores, same-store sales fell 0.7% during that period.

For the fourth quarter, which includes the holiday season, analysts had been calling for a 1.75% decline in same-store sales, according to a poll by Refinitiv.

Macy’s shares climbed as much as 7% in premarket trading on the news, which provided some hope that some of Macy’s efforts…


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