Macy’s, Kohl’s raise prices to protect profits. Investors see that as a win.


A shopper visits Macy’s flagship store in New York, May 20, 2021.

Eduardo Munoz | Reuters

A round of major retail earnings this week revealed a stark divide in the industry between the retailers that are trying to keep prices low for customers amid rising inflation, and those that are able to pass on costs to shoppers this holiday season.

Big-box chains Target and Walmart were punished by investors after delivering third-quarter earnings reports, despite the results topping analysts’ expectations. Both have adopted a strategy that largely entails absorbing some of the rising costs of shipping, labor and materials rather than raising sticker prices. Both businesses cited the need to uphold…


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