Macy’s prepares for a holiday season like no other


Macy’s, which is known for kicking off the holiday season with its nationally televised Thanksgiving Day parade, is painting a picture of a holiday season unlike any other. 

As the country grapples with the global coronavirus pandemic, CEO Jeff Gennette said Wednesday he is anticipating a more drawn-out holiday season — with shopping kicking off in earnest prior to Turkey Day. 

And with fewer activities to do and events to attend, Macy’s also expects consumers won’t be exchanging so-called experiential gifts like Broadway tickets. Instead, Gennette is predicting categories like beauty and home to be trending for gift-giving. 

“America comes to us for celebration,” he said during a…


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