McDonald’s aims to win chicken sandwich wars with value


McDonald’s Chicken Sandwich

Source: McDonald’s

McDonald’s is looking to win the chicken sandwich wars with lower prices, while Restaurant Brands International’s Burger King is still figuring out its strategy, according to a Credit Suisse report.

In August of 2019, Burger King’s sister chain Popeyes kicked off the chicken sandwich wars with the launch of its own version of the menu item. Social media users pitted it against Chick-fil-A’s, and Popeyes’ sandwich quickly became a hit, driving double-digit same-store sales growth and adding about $400,000 in annual sales for every location.

“We expect competition to heat up in 2021 as brands across segments elevate their offerings to take a bite…


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