McDonald’s has canceled a promotion for a “Sundae Bloody Sundae” ice cream that was available in Portugal for Halloween.
The term “Bloody Sunday” was used to describe a massacre in Northern Ireland that took place January 30, 1972. It is considered one of the most significant events of “The Troubles,” a conflict in the region that ran for three decades. Thirteen people were killed by the British army on Bloody Sunday.
The two-for-one “Sundae Bloody Sundae” promotion was heavily criticized on social media. A spokesperson for McDonald’s Portugal said the ads were not intended to be an “insensitive reference to any historical event,” according to a statement emailed to CNBC on Thursday.