McDonald’s taps new CMO, international market leaders in executive shuffle


Mark Peterson | Corbis | Getty Images

McDonald’s announced a number of promotions on Tuesday, tapping company veterans and a Petco executive to fill slots leading marketing efforts and its international markets.

A month ago, the fast-food giant created the role of global chief customer officer and promoted Manu Steijaert, then senior vice president of the international operated markets segment, to the position. The appointment was part of McDonald’s strategy to centralize its marketing, data analytics and digital initiatives across the company.

To fill the hole left by Steijaert’s promotion, McDonald’s has named Paul Pomroy as his successor. Pomroy currently is CEO of McDonald’s U.K. and…


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