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McDonald’s teams up with BTS to spotlight the K-pop band’s favorite order

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BTS attend Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest 2020 on December 31, 2019 in New York City.

Astrid Stawiarz | Getty Images

McDonald’s is teaming up with another global powerhouse: K-pop megastars BTS.

Fans of the band will be able to buy its favorite McDonald’s order in almost 50 different countries. This is the first time that the fast-food giant will highlight a celebrity’s favorite order in more than one market. The promotion will start rolling out May 26.

McDonald’s has been using its Famous Orders promotions to reintroduce consumers to its core menu items, like the Quarter Pounder burger, and to stay culturally relevant. The company kicked off the marketing strategy in…



Source cnbc.com

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