A Big Mac is displayed on a page of the McDonald’s app
Daniel Acker | Bloomberg | Getty Images
McDonald’s announced Tuesday it will launch its first-ever loyalty program nationwide on July 8 after months of testing.
The fast-food giant joins rival chains like Restaurant Brands International’s Popeyes and Yum Brands’ Taco Bell in creating rewards programs to hold onto the digital customers the companies gained during the pandemic. Chipotle Mexican Grill announced on Tuesday an expansion of its existing program to offer more redemption options to members.
Loyalty programs can fuel more frequent visits, higher average checks and offer restaurants’ valuable insights about consumers.