Memorial Day alcohol sales likely to surge, helping a suffering industry


In this photo illustration, bottles of Miller Lite and Bud Light beer that are products of SABMiller and Anheuser-Busch InBev (respectively) are shown on September 15, 2014 in Chicago.

Scott Olson | Getty Images

Americans spent nearly $3 billion buying alcohol in retail stores in the weeks before and after Memorial Day last year, according to Nielsen data.

But with the coronavirus pandemic this year, government officials are urging consumers to practice social distancing and stay close to home during a popular time for imbibing.

In 2019, Memorial Day was the second-biggest holiday for alcohol consumption, trailing only the Fourth of July, according to Nielsen analysis of retail sales data…


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