For Lululemon to accomplish its ambitious plans to grow its menswear business, it needs to address a straightforward problem, CEO Calvin McDonald told CNBC on Tuesday.
“We know our awareness and consideration within the men’s category is still low, and that is where the opportunity lies,” McDonald said on “Halftime Report.”
Put another way: men just need to know Lululemon is selling stuff for them.
Lululemon said earlier this year that it plans to double its menswear business in the next five years. It also has announced plans to manufacture and sell its own footwear line, continuing its wide-ranging expansion efforts.
“I see the growth coming from acquiring more men, driving market share…