Retail

middlemen sell cheap products on social media

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Dropshippers are the ultimate middlemen.

The trendy e-commerce model is behind the ads flooding Facebook, Instagram, TikTok and Google‘s YouTube at a much higher rate since the pandemic sent online shopping demand skyrocketing.

The model relies on targeted ads designed to stop consumers from scrolling long enough to make an impulse purchase, usually from a Shopify store set up solely for that product. The dropshipper doesn’t place an order until the customer does, and rarely touches the merchandise. It’s often shipped directly from China to the customer, which can cause delivery times of more than 90 days.

Nick Peroni started dropshipping in 2016 and now does it full time from his home in…



Source cnbc.com

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