Millennials are leading a rural revitalization


Many millennials are leaving dense urban centers to settle in more rural communities, and the relocation trend has been a boon for Tractor Supply, CEO Hal Lawton told CNBC Monday.

“We’ve been gaining market share with our core customer, but also with the new customer: the millennial customer,” Lawton said in a one-on-one with Jim Cramer on “Mad Money.” “We’re really seeing a revitalization of rural led by millennials.”

After years of facing barriers to entering the housing market, the millennial generation, ranging roughly between ages 25 and 40, has emerged as a large share of first-time homebuyers in recent years. It’s led to higher demand for products for pets, poultry, gardening and…


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