Millennials overtake Boomers, Gen X as biggest buyers of pickup trucks in U.S. for first time


Angus Mordant | Bloomberg | Getty Images

Millennials, a generation that some disregarded as not being interested in driving, have rapidly become the largest generation of new car buyers in the U.S.

While it’s traditional for each generation to eventually overtake the previous one, Millennials – born between 1977 and 1994 – have done it at an “astonishing” rate, according to Tyson Jominy, J.D. Power vice president of data & analytics.

“Demographic information moves very slowly, but last year Millennials took over in April during the peak of the coronavirus pandemic. We thought it was kind of a blip, but it’s only increased since then,” he told CNBC. “It shifted overnight, and it has…


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