Giannis Antetokounmpo of the Milwaukee Bucks
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The Milwaukee Bucks credited a boost in merchandise sales to Giannis Antetokounmpo.
Just moments after the National Basketball Association’s reigning MVP posted on his Instagram account that he’s staying with the team until at least 2026, the “Giannis effect” went into overdrive, especially around a critical asset.
In the first 18 hours since Antetokounmpo’s move, the Bucks said they saw 1.3 million video views on social media channels and an 186% increase in online merchandise orders. The team added 85% of its retail sales came in after he posted about the move on Twitter and 55% of the items purchased were…
Source cnbc.com