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Molson Coors’ bet on Dwayne Johnson’s Zoa Energy looks promising

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Zoa Energy, Molson Coors Beverage‘s latest bet beyond beer, seems to be paying off for the brewer.

The new energy drink was created by actor and former professional wrestler Dwayne Johnson, his ex-wife Dany Garcia, her current husband Dave Rienzi and Juggernaut Capital founder John Shulman. The brand touts itself as a healthier, more natural energy drink. Molson Coors owns a minority stake in the brand and serves as its distribution partner, helping cans of Zoa hit shelves over the past four months.

“It’s the number one new energy drink in the latest four weeks of IRI [data],” said Pete Marino, president of Molson Coors’ emerging growth division. “It’s very early days, but it’s been…



Source cnbc.com

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