Despite Molson Coors Beverages discontinuing its Coors Light Hard Seltzer brand in the U.S., the company said Thursday it continues to see demand in the category.
“We launched a number of hard seltzers in the U.S. market and got two clear winners in Vizzy and Topo Chico Hard Seltzer. In order to prioritize focus, and put all our investments and efforts behind our two clear winners, that led us to the decision,” said CEO Gavin Hattersley on CNBC’s “The Exchange.”
The brand will be continuing in Canada because of its double-digit growth in that market.
Hattersley said that seltzer continues to be the company’s fastest growing segment, so it is here to stay. He also hinted at plans to…